EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) appear today the barrage of the Mattel Playroom (www.mattelplayroom.com), a new, chargeless online ability which appearance activities and agreeable from the company’s iconic portfolio of brands including American Girl, Barbie, Fisher-Price, Hot Wheels, Thomas & Friends and more, forth with play-from-home advice and tips, for parents and caregivers to animate kids to #KeepPlaying. In the advancing weeks, the Mattel Playroom will be adapted with added agreeable and adventures including artist tutorials, new means to comedy with Mattel articles and more.
“Our mission to inspire, absorb and advance accouchement through comedy is added important than ever,” said Richard Dickson, President and COO, Mattel. “We accept in the ability of comedy and how capital it is for adolescent development, abnormally in these difficult times back so abundant is in alteration for kids and families. We admit the different challenges that parents and caregivers are adverse appropriate now both alive and arena from home and accept advised the Mattel Playroom to be a admired ability for them.”
The Mattel Playroom will be adapted weekly. At launch, the ability gives parents and caregivers accessible admission to agreeable from Mattel brands including printable appearance pages and activities, chargeless and ready-to-play games, crafting and DIY projects, animated, stop-motion and live-action videos and downloadable apps. The new online hub will additionally affection learning-at-home tips in affiliation with The Toy Association and insights from Mattel’s comedy experts.
Parents and caregivers additionally accept the befalling to accompany the amusing chat by application #KeepPlaying.
About Mattel
Mattel is a arch all-around children's ball aggregation that specializes in architecture and assembly of affection toys and customer products. We actualize avant-garde articles and adventures that inspire, absorb and advance accouchement through play. We appoint consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas & Friends® and MEGA®, as able-bodied as added accepted brands that we own or authorization in affiliation with all-around ball companies. Our offerings accommodate blur and television content, gaming, music and alive events. We accomplish in 40 locations and advertise articles in added than 150 countries in accord with the world's arch retail and technology companies. Since its founding in 1945, Mattel is appreciative to be a trusted accomplice in exploring the admiration of adolescence and allotment kids to ability their abounding potential. Visit us online at www.mattel.com.
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